When I began this challenge it was these pleasant surprises that I was hoping I would come across. Donna Fenn wrote Upstarts which is a book that chronicles the stories of young, motivated and, most of all, talented entrepreneurs. I found the author on twitter (here) and reached out to her without really knowing what the book was or what it was about. Needless to say I was pleasantly surprised by what I found.
First of all I love the layout of the book. While it has all the usual sections (intro, acknowledgements, chapters, etc) there is a “playlist” between each chapter. The playlist is basically the cliff’s notes of the preceding chapter and I love that.
On to the content. The book is the story of a generation that refuses to play the corporate game invented for them my their parents and grandparents. It used to be popular to learn a trade, go to work everyday, collect your paycheck, have little, live simply and 45 years later the company that you built with your blood, sweat and tears would take care of you in retirement. My generation is faced with a much harsher reality which includes making investment choices within our own retirement vehicles (with little to no education on investing), dozens of jobs throughout our lifetimes and the shattered image of stability that huge companies once provided.
There are a few nuggets I got from this book. The first of which is that while we see the corporate monsters and their lack of commitment to employees who work diligently to improve the company and the bottom line we don’t like the game. While most of us don’t run companies with the big corporations resources we know what loyalty and commitment are. Todays small business requires results and when those results are achieved the rewards are more responsibility and a loyalty that exceeds the walls that make a company. While the status quo is seeking a candidate that has a certain number of years within a field we demand results. A company that is not highlighted within this book but easily could have and, presumably, would have been had Donna heard of it, is partnerup.com. In one of their current job listings they ask for 3 years of experience and then add this:
“At least 3 years of experience are preferred, however drive and accomplishments are more important than the exact number of years experience, please highlight these in your cover letter”
We are changing the face of corporate America and how it is run. Those who adapt early will survive and those who refuse will fail to attract the truly creative, world changing people they so badly need.
Second, we will not demand a defined block of time but an end result. The expectation has already begun to change among some of America’s biggest corporations including electronics giant Best Buy. They began using the Results Oriented Work Environment (ROWE) in 2006 (This story is highlighted on page 169 of the book) and their reward was a 35 percent increase in productivity. People stopped punching the clock and started getting their work done. Best Buy is swimming against the strong current that is corporate America and saying we don’t need to see you, we need to see your results.
We are a generation that wants it all. We want the amazing job, long coffee breaks, recognition for the hard work and results we achieve and we don’t want to wait until we’re in our 50′s to experience it. We are capable, we are chomping at the bit to achieve great things and companies like Best Buy provide the avenue for us to do exactly that.
Finally, I want to talk about what separates an entrepreneur and a dreamer. It is a simple one word answer that takes creativity, dedication and discipline. EXECUTION. Every story in this book represents a dream, a plan or a hobby that turned into something bigger than most people thought it would. From moving and trash companies to website development all entrepreneurs find themselves doing. They don’t wait for their big break, they create it. Some come from families with money, some shut themselves in their bedrooms and offered free website enhancements to their favorite bands and others learn to bootstrap not only their companies but they sacrifice a lot of comforts like real food (eating ramen) and time off but they all took action.
That is the biggest piece of the puzzle that most people refuse to acknowledge in their quest for happiness, riches or success. They all wait for it to come to them. WAKE UP! It is not coming to you, you have to make it. Change your life, your family’s life and the lives of so many within your community by getting up and doing something great.
I would not recommend this book to those who are comfortable and have no desire to be inspired by the stories of young people building successful companies. If you have the desire to change or need that extra boost of encouragement to get up and get out of where you are then this is the book for you. For me it fanned the flame, I have started a few companies and have yet to be truly successful but without question I will get there and the best part is I will know when I’m there and it may not be your picture of success.
Hope this finds you well.
~jc